What is the reason behind Why So Sad? After losing his sister to suicide and dealing with depression himself, Rattray developed Why So Sad? in 2017. With this, he started a dialogue about mental health within the skate community and beyond. The platform focuses on storytelling and tackles the serious subject with a light-hearted reference to the language of skateboarding. Much of the campaign focuses on physical activity, especially skating and cycling, as these are important ways to deal with negativity. We can move through the process more effectively, “because mental health and physical health are not separate. Our bodies and brains are one system.” So, and now it’s time to move.