It has been about four years since “We Blew It At Some Point”, the last Polar video by Pontus Alv was released. While nowadays a lot of brands are putting out a full-length almost every year, Pontus says he believes in the strategy of not putting out too much and letting the people wait until they want a new video really badly. On the team, there are pros like Ville...
When you’re a kid, all you want to do is skate. Jobs, rent, relationships, student loans, “your future,” whether or not the door person at the bar you’re going to after skating will let you in with your board — none of these things seemed like they’d matter any time soon. And if you did have a job, or a concern for your future that exceeds the non-existent foresight of...
Founder and skate filmmaker Ryan Garshell made the GX1000 name by documenting the hill-bombing exploits of what has been called “the most fearless crew in skateboarding.” The insane levels of physical risk, and an anti-authority, borderline anti-social attitude are a throwback to a time when skateboarding was anything but acceptable in mainstream culture, and you had to genuinely love it to even want to get involved with it in the...
Founded in 2008 by school friends Garth Mariano and Matt Evans, Butter Goods are based in Perth, Western Australia where they draw inspiration from art, design, music and skateboarding. First launching the brand as a way to showcase their custom graphics that expressed their love for Jazz and ‘90s hip hop, it wasn’t long until demand grew and the first full collection was released. Continuing to go from strength to...
Founded by Peter Kolks and Ric van Rest in 2003, Pop Trading Company is known as Amsterdam’s best skate brand and continues to establish a refined aesthetic inspired by skateboarding, their local community and growing up in the ‘90s. Starting out as a distributor for brands such as Palace, Polar Skate Co. and Quartersnacks, the duo’s goals progressed and developed after Kolks had the idea of opening a boutique style...
Launched in 2018 and named after the golden era of skate when stores only accepted cash payments, Cash Only is an Australian brand sibling to Garth Mariano and Matt Evans’ Lo-Fi and Butter Goods. Turning to old-school film culture, ‘90s street styling and their own illustrative custom graphics for influence, Cash Only’s creative outlet is one home to recent edits including their ‘Sponsor Tape’ and ‘Phone Booth’ releases featuring the...
Palace Skateboards founder Lev Tanju started his brand mainly to support his friends and locals. As part of the Palace Wayward Boy’s Choir aka PWBC, he just wanted to give back to his London community. So in his main spot, the South Banks, he sold various decks, clothing and goodies. In order to no longer rely on products and decks from America, the idea of an own brand arose. For...